Guide
A 7-step on-page SEO checklist that actually works
The exact checks we run on every page audit, in plain English with examples.
Guide
What is Core Web Vitals? (And why your blog probably fails LCP)
A no-jargon breakdown of LCP, INP and CLS — and how to fix the most common culprits.
Behind the scenes
How we built a free SEO score checker in 200 lines of PHP
Behind the scenes look at the heuristics, the tradeoffs, and what we left out.
Glossary
Glossary: 30 SEO terms every beginner should know
From "anchor text" to "zero-click search" — definitions you can actually understand.
Opinion
Free vs paid SEO tools: where the line really is
An honest look at what you sacrifice (and don't) by skipping the $129/mo subscription.
Guide
How to find keywords your competitors are ranking for (without paying)
A workflow using Google Autocomplete, Search Console and a bit of patience.
More coming soon. Want a topic covered? Tell us.